When I started my travel agency a few years ago, I was relatively young, and I was eager to get business going and start making money. I had this idea in my head that, no matter what you do or what industry you’re in, the customers will come to you. I knew that marketing was important, but it wasn’t at the forefront of my thoughts as I brainstormed ways to build my company and “get rich”.
I was lucky in the first couple years, in that I had a steady stream of customers that recommended me to their friends and built up my client-base. Unfortunately, the economy tanked shortly thereafter, and I was left wondering if people really still wanted to spend their money on vacations (especially through travel agencies). A friend of mine suggested that I start looking for new ways to attract customers, and mentioned that she was having a lot of good results from social media marketing. I decided to look into it myself.
I tried a lot of channels before I really found my stride. Twitter marketing wasn’t for me, the customers in my target demographic aren’t really on Pinterest, and Facebook was already too crowded with advertising “noise”. I was about to give up, and then I tried YouTube. I was SHOCKED at the great results I got!
I started my foray into YouTube on a small scale, creating Malaysia YouTube ads and Singapore YouTube ads first since those are two of our most popular destinations. The response was fantastic! Almost immediately we had people commenting on our videos, writing in to our website, and calling our agency from all over the world! Even people FROM Malaysia and Singapore were reaching out to us to help plan their travel to other parts of the world because they had seen our ads!
Needless to say, I am a firm believer in YouTube ads now. We release them regularly and are always pleased with the return on our investments. I always make sure to recommend them to anyone I know that is looking for an effective way to grow their business.